Emaar Hospitality Group Showcases Expansion at ATM 2026 with New Hotels and Golf Course
Emaar Hospitality Group highlighted its growing portfolio at the Arabian Travel Market (ATM) 2026, featuring new hotel openings in Sharjah, Saudi Arabia, and Ras Al Khaimah, alongside a new golf club in Dubai.
Emaar Hospitality Group, the hospitality arm of Emaar Properties, used the Arabian Travel Market (ATM) 2026 to showcase its expanding collection of hotels, branded residences, serviced apartments, restaurants, and leisure venues. The group's presence at stand HC1210 at the Dubai World Trade Centre underlined its strategy of strengthening its presence in existing markets while venturing into new ones.
Recent Openings and Upcoming Projects
A key highlight was the recent opening of Vida Aljada in Sharjah on September 1, 2026. This marks the Vida brand's debut five-star property in the emirate, offering 175 rooms and suites, including a three-bedroom penthouse, and serviced apartments in one, two, and three-bedroom configurations. The hotel is situated within Sharjah's Aljada, providing convenient access to its retail, dining, and entertainment options.
The group is also set to enhance its golf and leisure offerings with the Emaar South Golf Club, scheduled to open in Q4 2026. This facility will feature an 18-hole championship course, a driving range, a par-3 course, and a clubhouse equipped with a restaurant, golf shop, locker rooms, and EV charging stations.
Further expansion for the Address Hotels + Resorts brand includes:
- Address The Bay at Emaar Beachfront: Slated for a Q3 2027 opening in Dubai.
- Address Diriyah: Located in Saudi Arabia, this property will include 204 hotel keys and 60 serviced apartments, alongside dining venues, a club lounge, spa, and fitness amenities.
- Address Al Marjan Island: A 196-key beachfront resort in Ras Al Khaimah, offering family and children’s pools, a kids’ club, a spa, and health-club facilities.
These developments reflect Emaar Hospitality Group's sustained growth and diversification across the Gulf region, meeting with trade partners, owners, and investors at ATM 2026 to foster further industry collaborations.
Questions, answered
- Which new Vida hotel opened recently?
- Vida Aljada, a new five-star property, opened in Sharjah on September 1, 2026, marking the brand's first presence in the emirate.
- What facilities does Vida Aljada offer?
- Vida Aljada features 175 rooms and suites, including a three-bedroom penthouse, along with one, two, and three-bedroom serviced apartments, providing access to Aljada’s shops, restaurants, and entertainment.
- When is Emaar South Golf Club expected to open?
- Emaar South Golf Club, an 18-hole championship course with a driving range, par-3 course, and clubhouse, is scheduled to open in Q4 2026.
- Where are the new Address Hotels + Resorts properties located?
- New Address Hotels + Resorts properties include Address The Bay at Emaar Beachfront in Dubai (Q3 2027), Address Diriyah in Saudi Arabia with 204 hotel keys, and Address Al Marjan Island in Ras Al Khaimah with 196 keys.
- What is the strategic focus of Emaar Hospitality Group's expansion?
- The group's strategy focuses on building on its strengths in existing markets like Dubai while actively expanding into new territories, as demonstrated by developments in Sharjah, Ras Al Khaimah, and Saudi Arabia.
This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.
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