Talabat Renews Partnership with Dubai Festivals and Retail Establishment Until 2031
Food delivery platform talabat has extended its strategic partnership with Dubai Festivals and Retail Establishment (DFRE) for another five years, ensuring its presence at major Dubai events until 2031.
Talabat, a prominent everyday delivery app in the MENA region, has solidified its commitment to Dubai by renewing its strategic partnership with the Dubai Festivals and Retail Establishment (DFRE), an entity under the Dubai Department of Economy and Tourism (DET).
The new five-year agreement extends the collaboration from 2027 to 2031, building on a successful three-year partnership. This ensures talabat's continued role as an official partner and sponsor for numerous flagship events across Dubai.
Expanded Event Portfolio
Under the terms of the renewed agreement, talabat will maintain its involvement and on-ground activations at key events such as the Dubai Shopping Festival (DSF), including associated activities like Market Outside the Box (MOTB), the DSF Drone Show, DSF Hatta, and DSF Nights.
The partnership also encompasses other significant events in Dubai's calendar, including the Ramadan Street Food Festival, Beach Canteen, and the Dubai Esports & Games Festival.
Beyond that, the expanded agreement will see talabat support the Dubai Fitness Challenge at various Fitness Villages located in Kite Beach, Zabeel Park, and Al Warqa’a Park. Their involvement will also extend to events such as Dubai Run, Dubai Ride, and the Dubai Stand Up Paddle in Hatta.
The agreement was formally signed by Ahmed Al Khaja, CEO of DFRE, and Simonida Subotic, Vice President and Managing Director of talabat UAE. Officials highlighted that such public-private collaborations are crucial for strengthening Dubai's events calendar and supporting the city's growth as a global destination for shopping, entertainment, and events, aligning with the Dubai Economic Agenda D33.
Questions, answered
- What is the duration of the renewed partnership between talabat and DFRE?
- The renewed agreement extends for five years, covering the period from 2027 to 2031. This builds on a previous three-year collaboration.
- Which major Dubai events will talabat continue to sponsor?
- Talabat will maintain its sponsorship of events including the Dubai Shopping Festival (DSF) and its associated activations, the Ramadan Street Food Festival, Beach Canteen, and the Dubai Esports & Games Festival.
- How will talabat support the Dubai Fitness Challenge?
- As part of the expanded agreement, talabat will support the Dubai Fitness Challenge through its presence at Fitness Villages in Kite Beach, Zabeel Park, and Al Warqa’a Park, as well as events like Dubai Run, Dubai Ride, and Dubai Stand Up Paddle in Hatta.
- Who signed the partnership agreement?
- The agreement was signed by Ahmed Al Khaja, CEO of DFRE, and Simonida Subotic, Vice President and Managing Director of talabat UAE.
This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.