Shah Rukh Khan Curates UNIFYD Music Festival Debut in Abu Dhabi for March 2027
Bollywood superstar Shah Rukh Khan is curating the inaugural UNIFYD music and culture festival, featuring top Indian artists, set to debut on Yas Island, Abu Dhabi in March 2027.
Bollywood megastar Shah Rukh Khan is curating a new music and culture festival, UNIFYD, which will debut in Abu Dhabi in March 2027. The one-day event, titled UNIFYD, aims to showcase leading Indian musical talent on a global stage.
Festival Details
The festival is scheduled for March 20, 2027, and will take place at Etihad Arena on Yas Island. Shah Rukh Khan, who founded UNIFYD, is expected to be present at the event. The festival promises to offer a large-scale production with multiple stages, celebrating Indian music and culture.
Featured Artists
The inaugural UNIFYD festival will feature performances from three of India's most prominent musical voices:
- Arijit Singh: A celebrated artist and two-time National Film Award winner, known for collaborations with Ed Sheeran and Martin Garrix.
- Karan Aujla: A global Punjabi music phenomenon with a strong international following.
- Sonu Nigam: A legendary singer who has previously performed in Abu Dhabi and has numerous hit songs.
Approximately 15 additional artists are expected to perform across the festival's various stages.
Ticketing Information
Tickets for the UNIFYD festival will go on sale to the general public on October 20, 2026, at 10:30 AM via the District app. ENBD cardholders will receive early access, with tickets available for purchase from 9:30 AM on October 19, 2026, for a 24-hour window.
Questions, answered
- When and where will the UNIFYD festival take place?
- The UNIFYD music festival will take place on March 20, 2027, at Etihad Arena on Yas Island in Abu Dhabi.
- Which artists are confirmed to perform at UNIFYD Abu Dhabi?
- Confirmed artists include Arijit Singh, Karan Aujla, and Sonu Nigam, with approximately 15 additional artists expected to perform.
- When can tickets for UNIFYD be purchased?
- General ticket sales begin on October 20, 2026, at 10:30 AM via the District app. ENBD cardholders get early access starting October 19, 2026, at 9:30 AM.
- Who is curating the UNIFYD festival?
- Bollywood superstar Shah Rukh Khan is the curator of the UNIFYD festival and is expected to attend the event in Abu Dhabi.
This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.
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