Emaar Properties Confirms No Discounts on Units in Dubai
Emaar Properties founder Mohamed Alabbar stated that the company does not offer discounts on its real estate units, even if sales activity slows, citing fairness to original investors.
Mohamed Alabbar, founder of Emaar Properties, confirmed during his address at the RISE Summit that the company maintains a strict policy against discounting its real estate units in Dubai.
Alabbar emphasised that selling the same property at a significantly lower price to a new buyer would be unfair to those who purchased earlier. He attributed developer discounts, when they occur in the market, primarily to high debt levels rather than a broader industry trend.
This stance reinforces Emaar's long-standing approach to pricing, focusing on maintaining value for its existing client base.
Questions, answered
- What is Emaar's policy on property discounts?
- Emaar Properties does not offer discounts on its real estate units. This policy was reaffirmed by founder Mohamed Alabbar at the RISE Summit.
- Why does Emaar avoid discounting its properties?
- Mohamed Alabbar explained that discounting properties would be unfair to original investors who purchased units at a higher price. The company aims to maintain value for existing buyers.
- What did Alabbar say about other developers' discounts?
- Alabbar suggested that developer discounts in the market are often a result of high debt levels experienced by those companies, rather than a general market trend.
This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.
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