Dubai Shopping Festival Announces 32nd Edition Dates for Winter 2026-2027

The Dubai Shopping Festival (DSF) is set to host its 32nd annual event from December 4, 2026, to January 17, 2027. Organised by the Dubai Festivals and Retail Establishment (DFRE), the festival will span 45 days, featuring a diverse programme designed to attract both residents and tourists during Dubai's winter season.

Festival Highlights

Building on its three-decade legacy, DSF 2026-2027 will combine traditional favourites with new additions across various categories:

• Shopping: Citywide promotions, limited-time deals, mall activations, and raffles will be central, involving both global and local brands.
• Entertainment: Live concerts, outdoor experiences, and cultural events are planned.
• Dining: Special culinary experiences will be available, including the new etisalat Beach Canteen.
• Auto Season: The popular DSF Auto Season will continue, featuring automotive culture events.

Returning highlights include etisalat DSF Nights and DSF x Hatta Wadi Hub. A notable new addition for this edition is the first DSF edition of etisalat Beach Canteen at Sunset Beach, which will offer food, beverages, live entertainment, and interactive workshops.

Ahmed Al Khaja, CEO of DFRE, highlighted the festival's role in Dubai's winter appeal, stating that it aims to blend established attractions with new, unexpected moments to keep the experience fresh and engaging for returning visitors.

Economic Impact

DSF has been a significant fixture in Dubai's events calendar since its inception in 1996. The previous edition attracted millions of visitors and generated billions of dirhams in retail spending, with shoppers winning over AED 11 million in prizes. The full programme, including specific entertainment, prize details, and retail offers, is expected to be announced in the coming months.