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Market·5 October 2026

AWR Properties Unveils Refreshed Brand and Growth Strategy

AWR Properties, the real estate arm of AW Rostamani Group, has launched a refreshed brand identity signaling a new chapter focused on purposeful growth, technology integration, and portfolio expansion across the UAE and

AW Rostamani Group (AWR Group) has announced a refreshed brand identity for its real estate division, AWR Properties, marking a significant strategic evolution. This rebranding signifies a shift towards more purposeful growth, technology-enabled operations, and an enhanced focus on customer experience and sustainable asset management.

Expanding Portfolio and Digital Transformation

AWR Properties currently manages a diverse portfolio exceeding 6 million square feet, encompassing residential, commercial, and hospitality assets. Over the past two years, the company has expanded its portfolio by 20%, alongside strengthening its reputation for customer-centric property management. A key aspect of this evolution is the investment in digital convenience; currently, 98% of residential lease renewals are completed digitally, and resident adoption of the AWR Properties app has also reached 98%, leading to a 122% increase in digital transactions compared to two years prior. This digital transformation aims to streamline customer journeys and improve satisfaction.

Long-Term Vision and Sustainable Development

Central to AWR Properties' strategy is a long-term ownership approach, prioritising the enhancement of existing assets while pursuing new growth opportunities. The company aims to expand its geographic footprint, including plans beyond Dubai. Among its upcoming developments is Barsha - V8 Al Barsha, an exclusive boutique community of luxury villas in Al Barsha, focusing on privacy, smart-home technology, and premium contemporary design.

Sustainability is deeply integrated into AWR Properties' long-term asset management. Initiatives include investments in solar energy, water and energy efficiency enhancements, EV charging infrastructure, and circular waste management. Looking towards 2030, the company plans to explore AI-driven predictive maintenance, advanced smart-building technologies, and expanded digital self-services to further enhance its real estate portfolio.

Frequently asked

Questions, answered

What is the size of AWR Properties' current real estate portfolio?
AWR Properties currently manages a portfolio exceeding **6 million square feet** across residential, commercial, and hospitality assets throughout the UAE.
How much has AWR Properties' portfolio grown recently?
In the last two years, AWR Properties has expanded its real estate portfolio by **20%**, reflecting its growth trajectory in the market.
What digital advancements has AWR Properties implemented?
AWR Properties has achieved **98% digital completion for residential lease renewals** and a 98% resident adoption rate for its app, resulting in a **122% increase in digital transactions** over the past two years.
What is an upcoming development from AWR Properties?
An upcoming development is **Barsha - V8 Al Barsha**, which will be an exclusive boutique community of luxury villas in Al Barsha, focusing on privacy, smart-home living, and contemporary design.
What are AWR Properties' sustainability initiatives?
Sustainability efforts include investments in solar energy, energy and water efficiency upgrades, EV charging infrastructure, and circular waste management practices across their portfolio.
Reported by
Zawya — UAE Real Estate
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This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

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