Study: Over a Third of Property Agents Miss Critical Proposal Window
Research analysing over 123,000 proposals indicates that more than one-third of estate agency proposals are sent beyond a critical six-hour window associated with higher client conversion rates.
A recent study has revealed that a significant portion of property agents are missing a crucial six-hour window for submitting proposals, a timeframe strongly linked to increased instruction conversion rates. The research, which analysed over 123,000 proposals, found that more than one in three estate agency submissions did not meet this key deadline.
The study also highlighted considerable regional disparities in agent response times. The North West exhibited the fastest turnaround, with agents typically delivering proposals in an average of 2 hours and 41 minutes. In contrast, Scotland recorded the slowest average response time, taking 5 hours and 21 minutes to dispatch proposals.
Questions, answered
- What did the study on property agent proposals find?
- The study found that over one-third of estate agency proposals are sent after a critical six-hour window, which is associated with higher instruction conversion rates.
- How many proposals were analysed in the study?
- The research analysed more than 123,000 property agent proposals to draw its conclusions.
- Were there regional differences in agent proposal turnaround times?
- Yes, significant regional variations were observed. The North West achieved the fastest turnaround at 2 hours 41 minutes, while Scotland had the slowest at 5 hours 21 minutes.
This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.