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Market·8 September 2026

Space of The Greats Group Expands Dubai Presence, Focusing on Real Estate and Career Intelligence

Varun Ajay Joshi's Space of The Greats Group is strengthening its physical presence in Dubai, using the city's diverse real estate market and global talent hub to expand its intelligence models across the GCC.

Space of The Greats Group, founded by Varun Ajay Joshi, is expanding its on-ground operations in Dubai, positioning the city as a key hub for its real estate and career intelligence models. Dubai is considered foundational to the group, as it was here that the 'People & Culture Genius Model' originated, based on observations of how human factors intersect with property decisions.

Mr. Joshi's approach emphasizes that Dubai should not be viewed as a single, uniform property market. Distinct communities like Downtown Dubai, Palm Jumeirah, Dubai Marina, Business Bay, Dubai Hills Estate, Jumeirah Village Circle (JVC), Jumeirah Lake Towers, Dubai Creek Harbour, Arabian Ranches, and Dubai South each cater to different types of capital, lifestyles, aspirations, and investor psychologies. This nuanced understanding, focusing on the individual behind the transaction, forms the core of their intelligence strategy.

The group's expansion in Dubai aims to bring its real estate intelligence capabilities closer to developers, property professionals, and investors. This move is described as a 'coming back to home', as the city played a crucial role in developing and validating the group's foundational intelligence frameworks.

Career Intelligence and GCC Expansion

Beyond real estate, Dubai's role as a global intersection for talent, entrepreneurship, and investment also makes it central to the group's career intelligence ambitions. Space of The Greats Group's existing ecosystem, which includes SahiJob, offers over 100 institutional and educational partnerships and 290+ employment partnerships in Mumbai, alongside 75+ in Dubai, connecting with more than 5,000 companies.

This integrated approach recognises the strong connection between property choices, lifestyle, identity, and career opportunities. Dubai is intended to serve as a launchpad for the next phase of this intelligence platform, with plans to rapidly expand these models across the wider GCC region, including the UAE, Qatar, Saudi Arabia, and Bahrain. The long-term vision is to build global intelligence infrastructure that can adapt to local contexts while maintaining a consistent underlying architecture.

Frequently asked

Questions, answered

What is the 'People & Culture Genius Model' developed by Space of The Greats Group?
The 'People & Culture Genius Model' is an intelligence framework that originated in Dubai, designed to understand the intersection of people, property, psychology, aspiration, culture, and decision-making within the real estate ecosystem.
Which specific Dubai communities are highlighted as having distinct market characteristics?
Varun Ajay Joshi highlights communities such as Downtown Dubai, Palm Jumeirah, Dubai Marina, Business Bay, Dubai Hills Estate, Jumeirah Village Circle, Jumeirah Lake Towers, Dubai Creek Harbour, Arabian Ranches, and Dubai South as examples of areas with meaningfully different market dynamics.
How does Space of The Greats Group plan to expand its career intelligence offerings?
The group plans to use Dubai's position as a global talent hub to integrate real estate and career intelligence. Its SahiJob platform already has over 100 institutional and educational partnerships, and 75+ employment partnerships in Dubai, with plans to expand across the GCC.
What is the broader geographical scope of Space of The Greats Group's expansion plans?
Following its expanded Dubai footprint, the group aims to rapidly expand its intelligence models across the GCC, including the UAE, Qatar, Saudi Arabia, and Bahrain, with a long-term vision for global intelligence infrastructure spanning India and Southeast Asia.
Reported by
Google News — Dubai Property (7d)
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This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

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