What are Kasseb's key objectives in this position?

His objectives include driving sustainable business growth, operational excellence, delivering exceptional guest experiences, developing talent, and engaging stakeholders to enhance Qetaifan Island North's reputation as a leading tourism destination.

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Development·17 August 2026

Sherif Kasseb Appointed Managing Director of Rixos Premium Qetaifan Island North

Sherif Kasseb, a hospitality veteran with over 30 years of experience, has been named the new Managing Director of Rixos Premium Qetaifan Island North in Qatar.

Rixos Hotels has announced the appointment of Sherif Kasseb as the managing director for Rixos Premium Qetaifan Island North. Kasseb brings over three decades of international hospitality experience, returning to Qatar after having previously launched the country's first all-inclusive resort.

Kasseb's Extensive Experience

Kasseb's career includes senior leadership roles across several Rixos properties, such as Rixos Sharm El Sheikh, Rixos Premium Seagate Sharm El Sheikh, Rixos Gulf Hotel Doha, and most recently, Rixos Al Mairid Ras Al Khaimah. His track record includes hotel pre-openings, brand transformations, and managing award-winning properties. Prior to joining Rixos, he held senior positions with Marriott International, including at the Sheraton Grand Hotel Dubai and Sheraton Doha Resort & Convention Hotel.

Most recently, Kasseb spearheaded the repositioning of Rixos Al Mairid Ras Al Khaimah, achieving record commercial performance and securing various recognitions for the resort in the UAE and internationally.

New Role and Responsibilities

In his new capacity, Kasseb will oversee the strategic direction and daily operations of Rixos Premium Qetaifan Island North, the Meryal Waterpark, and Azure Beach Doha. This integrated role aims to blend luxury hospitality, entertainment, lifestyle, and leisure within one destination ecosystem. His focus will be on driving sustainable business growth, operational excellence, enhancing guest experiences, fostering talent development, and engaging stakeholders to strengthen Qetaifan Island North's position as a premier tourism and entertainment hub.

Frequently asked

Questions, answered

Who is the new Managing Director of Rixos Premium Qetaifan Island North?: Sherif Kasseb has been appointed to this role, bringing over 30 years of international hospitality experience, including previous leadership positions with Rixos and Marriott International.
What is Sherif Kasseb's experience with Rixos Hotels?: Kasseb has held senior leadership positions at Rixos Sharm El Sheikh, Rixos Premium Seagate Sharm El Sheikh, Rixos Gulf Hotel Doha, and most recently, Rixos Al Mairid Ras Al Khaimah, where he led a successful repositioning.
What facilities will Kasseb oversee in his new role?: He will be responsible for the strategic direction and operations of Rixos Premium Qetaifan Island North, the Meryal Waterpark, and Azure Beach Doha, integrating luxury hospitality with entertainment and leisure.
What are Kasseb's key objectives in this position?: His objectives include driving sustainable business growth, operational excellence, delivering exceptional guest experiences, developing talent, and engaging stakeholders to enhance Qetaifan Island North's reputation as a leading tourism destination.

Reported by

Google News — Ras Al Khaimah Development · Ras Al Khaimah — Al Marjan & Wynn

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This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

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