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Tourism·11 August 2026

Sharjah Summer Promotions Extended to Mid-September

The Sharjah Commerce and Tourism Development Authority has extended its annual Summer Promotions campaign until **September 15**, offering shoppers continued chances to win prizes and experience entertainment across vari

The Sharjah Commerce and Tourism Development Authority (SCTDA), in collaboration with the Sharjah Chamber of Commerce and Industry (SCCI), has announced the extension of the Sharjah Summer Promotions 2026 campaign. Shoppers and visitors can now enjoy exclusive offers, entertainment, and prize draws until Tuesday, September 15.

This extension is part of Sharjah's ongoing strategy to enhance visitor experiences and reinforce its position as a leading destination for families, shopping, and tourism year-round. The campaign continues to feature more than 700 prizes across five digital prize draws held in four phases.

Participating shopping centres, including City Centre Al Zahia, Oasis Mall, Mega Mall, Al Suyoh Mall, Sahara Centre, Sharjah Central Mall, Kalba Mall, Al Rahmania Mall, and 06 Mall, will host a variety of entertainment activities. These include children’s workshops, appearances by the campaign mascot Shamsa, and interactive Shamsa Mobile Store pop-ups offering special promotions.

Khalid Jasim Al Midfa, Chairman of the SCTDA, stated that the extension underscores the authority's dedication to strengthening Sharjah’s appeal by integrating tourism, retail, hospitality, and entertainment initiatives. He highlighted the collaboration with public and private sector partners to expand visitor experiences, stimulate commercial activity, and enhance the emirate's competitiveness as a diverse and sustainable tourism destination.

Frequently asked

Questions, answered

When do the Sharjah Summer Promotions now conclude?
The Sharjah Summer Promotions 2026 campaign has been extended and will now conclude on **Tuesday, September 15**.
Which organisations extended the campaign?
The campaign was extended by the **Sharjah Commerce and Tourism Development Authority (SCTDA)** in collaboration with the **Sharjah Chamber of Commerce and Industry (SCCI)**.
What prizes are available during the promotion?
Shoppers have the opportunity to win **more than 700 prizes** through **five digital prize draws** conducted across four phases.
Which shopping centres are participating?
Key participating malls include **City Centre Al Zahia, Oasis Mall, Mega Mall, Sahara Centre, Al Rahmania Mall**, and **06 Mall**, among others.
What kind of entertainment is featured?
The entertainment includes **children’s workshops, appearances by the campaign mascot Shamsa**, and **interactive Shamsa Mobile Store pop-ups** with exclusive promotional offers.
Reported by
Google News — Sharjah & Northern Emirates Property
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This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

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