Who can participate in the 'RAK Ambassador' initiative?

UAE citizens and residents aged 18 and above are eligible to participate as 'RAK Ambassadors' by inviting their relatives and friends from abroad to visit Ras Al Khaimah.

What is the duration of the 'RAK Ambassador' campaign?

The campaign will run from August 19 to October 31, 2026, during which hosts can register their guests to avail of the initiative's benefits.

What benefits do guests receive under the initiative?

Guests can enjoy highly discounted hotel accommodation, tickets to tourist attractions, discounts on dining, offers on marine activities and safari tours, luxury car rental benefits, and exclusive shopping deals at Al Manar Mall.

How can one register for the 'RAK Ambassador' initiative?

Registration is available through the Ras Al Khaimah Chamber of Commerce and Industry's website at `https://rakchamber.ae/rakambassador`, where hosts must register guest information before their arrival in the country on a tourist visa or visa on arrival.

What are the broader goals of Ras Al Khaimah's new strategies?

The 'RAK Ambassador' initiative and the Chamber's five-year strategy aim to strengthen Ras Al Khaimah's position as a regional hub for tourism, industry, and trade, improve the business environment, attract foreign investment, and support the emirate’s digital economy in line with Vision 2030.

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Tourism·18 August 2026

RAK Chamber Launches 'RAK Ambassador' to Boost Tourism and Investment

Ras Al Khaimah Chamber of Commerce and Industry has introduced the 'RAK Ambassador' initiative to empower citizens and residents to promote the emirate as a global tourism and investment destination by inviting internati

The Ras Al Khaimah Chamber of Commerce and Industry has launched the 'RAK Ambassador' initiative, a new programme designed to enhance the emirate's global standing as a prime destination for tourism and investment. This strategic initiative, part of Ras Al Khaimah Vision 2030, encourages UAE citizens and residents aged 18 and above to use their social networks to attract visitors from abroad.

How the Initiative Works

Participants can register themselves and their international guests through the Chamber's website: `https://rakchamber.ae/rakambassador`. Registration for guests must occur before their arrival in the UAE on a tourist visa or visa on arrival. Citizens and residents are permitted to nominate multiple visitors. The campaign is active from August 19 to October 31, 2026.

Exclusive Benefits for Guests

The programme offers a range of incentives for guests invited under the 'RAK Ambassador' initiative. These benefits include:

Highly discounted hotel accommodation
Tickets to prominent tourist attractions in the emirate
Discounts at various restaurants and cafes
Offers on marine activities and safari tours
Special benefits and discounts on luxury car rentals
Exclusive shopping offers at Al Manar Mall

His Excellency Dr. Rashid Khalfan Al Nuaimi, Director General of Ras Al Khaimah Chamber of Commerce and Industry, highlighted that this initiative represents a partnership between the public and private sectors. It aims to increase tourism activity, boost hotel occupancy rates, and support the emirate’s sustainable economic growth, aligning with Ras Al Khaimah's Vision 2030 goals to become a top global destination for living, working, investment, and tourism.

Chamber's Five-Year Strategy

In parallel, the Ras Al Khaimah Chamber of Commerce and Industry has approved a five-year strategy for 2026-2030. This comprehensive plan focuses on improving the business environment, attracting foreign investment and international companies, supporting local firms' expansion, and developing the emirate's digital economy. The strategy also seeks to build a competitive and sustainable commercial environment by streamlining procedures, strengthening governance and transparency, and promoting innovation and entrepreneurship.

Frequently asked

Questions, answered

Who can participate in the 'RAK Ambassador' initiative?: UAE citizens and residents aged 18 and above are eligible to participate as 'RAK Ambassadors' by inviting their relatives and friends from abroad to visit Ras Al Khaimah.
What is the duration of the 'RAK Ambassador' campaign?: The campaign will run from August 19 to October 31, 2026, during which hosts can register their guests to avail of the initiative's benefits.
What benefits do guests receive under the initiative?: Guests can enjoy highly discounted hotel accommodation, tickets to tourist attractions, discounts on dining, offers on marine activities and safari tours, luxury car rental benefits, and exclusive shopping deals at Al Manar Mall.
How can one register for the 'RAK Ambassador' initiative?: Registration is available through the Ras Al Khaimah Chamber of Commerce and Industry's website at `https://rakchamber.ae/rakambassador`, where hosts must register guest information before their arrival in the country on a tourist visa or visa on arrival.
What are the broader goals of Ras Al Khaimah's new strategies?: The 'RAK Ambassador' initiative and the Chamber's five-year strategy aim to strengthen Ras Al Khaimah's position as a regional hub for tourism, industry, and trade, improve the business environment, attract foreign investment, and support the emirate’s digital economy in line with Vision 2030.

Reported by

Google News — Ras Al Khaimah Development

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This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

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