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Market·10 September 2026

Oppenheim Group Expands to Dubai with New Office in Bluewaters

The Oppenheim Group, known from Netflix's 'Selling Sunset', is set to open its first UAE real estate office in Bluewaters Dubai this December, aiming to capitalise on the region's luxury property market.

The Oppenheim Group, famous from the Netflix series 'Selling Sunset', is expanding its global footprint with the establishment of its first real estate office in the UAE. The new 6,500-square-foot office will be located in Bluewaters Dubai and is scheduled to open in December.

The Middle East expansion is being spearheaded by Omar Abaza, a long-standing associate of founder Jason Oppenheim. The new UAE operation plans to launch with a team of 20 brokers and a growing portfolio of luxury residential listings across Dubai, with plans for further expansion in the coming months. Recruitment for this team is already underway, having sifted through over 150 applicants for broker positions.

Despite the current market challenges in Dubai's luxury real estate segment, which has seen asking-price reductions on 3,428 properties amounting to approximately Dh2.4 billion in value, the firm views the UAE as a market with significant potential. This includes exploring sales opportunities in Abu Dhabi. The group highlights the strong presence of investors and high-net-worth end-users in Dubai, attracted by the city's economic appeal.

Omar Abaza noted the high quality of brokers as a key to the firm's success and indicated a desire for the 'Selling Sunset' show to eventually feature their Dubai operations. Jason Oppenheim also expressed his confidence in the UAE as the ideal location for their first Middle East venture, citing Omar Abaza's regional expertise and understanding of the group's ethos.

Frequently asked

Questions, answered

Where will The Oppenheim Group's new Dubai office be located?
The new office will be situated in Bluewaters Dubai and is planned to be 6,500 square feet in size.
When is The Oppenheim Group's Dubai office expected to open?
The launch of the Dubai office is pencilled in for December.
How many brokers will be part of the initial team in Dubai?
The UAE operation will launch with an initial team of 20 brokers, with plans for further expansion.
Who is leading The Oppenheim Group's expansion into the Middle East?
The Middle East expansion is being led by Omar Abaza, a long-time friend and business associate of group founder Jason Oppenheim.
What is the current state of Dubai's luxury property market according to the report?
Dubai's luxury real estate segment has seen asking-price reductions on 3,428 properties, amounting to approximately Dh2.4 billion, indicating a cooling trend since late February.
Reported by
Google News — Dubai Real Estate · Google News — Dubai Property (7d)
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This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

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