All news
Tourism·27 August 2026

Makkah and Madinah Hotels Outperform Riyadh as Saudi Hotel Market Sees Varied Performance

Saudi Arabia's hotel market shows varied performance, with Makkah and Madinah outperforming other cities, while Riyadh experiences a significant 23.2% drop in Revenue Per Available Room (RevPAR).

Saudi Arabia's hotel sector is exhibiting a mixed performance across its major cities. While the holy cities of Makkah and Madinah have shown strong growth and outperformed other markets, the capital city of Riyadh has seen a notable decline in hotel performance.

Riyadh's RevPAR Decline

Riyadh's hotel market recorded a substantial 23.2% fall in Revenue Per Available Room (RevPAR). This decline suggests potential oversupply or decreased demand in the capital, which could impact investment decisions and future development plans for the city's hospitality sector.

Strong Performance in Holy Cities

In contrast, Makkah and Madinah have demonstrated resilience and growth, driven primarily by religious tourism. The consistent influx of pilgrims for Hajj and Umrah continues to bolster occupancy rates and room revenues in these cities, making them key drivers for the overall Saudi Arabian hospitality market. This sustained demand underlines the strategic importance of religious tourism in the Kingdom's economic diversification efforts under Vision 2030.

This diverging performance highlights the distinct market dynamics within Saudi Arabia, where tourism segments cater to different demand drivers and have varying sensitivities to economic shifts and new supply.

Frequently asked

Questions, answered

Which Saudi cities are currently outperforming in the hotel market?
Makkah and Madinah are currently outperforming other Saudi cities in the hotel market, primarily due to consistent demand from religious tourism.
What is the RevPAR trend in Riyadh's hotel market?
Riyadh's hotel market has experienced a significant decline, with a 23.2% fall in Revenue Per Available Room (RevPAR).
What is driving the strong performance of hotels in Makkah and Madinah?
The strong performance in Makkah and Madinah is driven by religious tourism, with a steady influx of pilgrims for Hajj and Umrah ceremonies.
What might be contributing to Riyadh's RevPAR decline?
The decline in Riyadh's RevPAR could be attributed to factors such as potential oversupply in the market or fluctuating demand within the capital's hospitality sector.
Reported by
Arabian Business — Property
View original coverage

This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

Echoes, in your inbox

One thoughtful email a month. Market insight, new launches, no spam.