Huspy Acquires LuxuryX to Launch New Luxury Property Brand Huspy Signature in UAE

Huspy, an AI-native real estate firm operating across the Middle East and Europe, has strategically acquired LuxuryX, a Dubai-based luxury real estate brokerage. This acquisition is a precursor to the launch of Huspy Signature, a new luxury real estate brand set to debut next month, marking a significant expansion into the UAE's high-end property market.

Huspy Signature will curate a portfolio of luxury properties and investment opportunities across Huspy’s international operational areas, including Dubai, Milan, Madrid, Marbella, Barcelona, and Ibiza. The platform is designed to offer a comprehensive service, integrating specialist property advisory with access to Huspy’s mortgage partner services, catering to high-net-worth buyers, investors, and property owners.

LuxuryX, founded by Patrick Hayden, is known for its expertise in Dubai’s luxury residential market and its personalised client approach. Hayden, with over two decades of luxury real estate experience in Dubai, Australia, and the UK, will bring his team and market knowledge into Huspy's wider operational and technological infrastructure. This integration aims to enhance Huspy's growth in the luxury segment by combining LuxuryX’s specialised market understanding and client relationships with Huspy’s technology.

This move comes amidst a robust real estate market in the UAE. Dubai recorded AED 252 billion ($68.6 billion) in real estate transactions during the first quarter of 2026, representing a 31% year-on-year increase. Abu Dhabi's transaction values reached AED 117 billion in the first half, a 112% year-on-year rise, with foreign direct investment increasing by 309% to AED 13.8 billion. Huspy itself recently completed the highest recorded resale transaction on Palm Jebel Ali for AED 49 million, underscoring its commitment to the luxury market.

Jad Antoun, CEO of Huspy, emphasised Dubai's central role in the company's ambition to build the largest homebuying AI-native company in the Middle East and Europe. He stated, "LuxuryX has built a very efficient business in a segment we are doubling down on heavily. The acquisition gives us the right team and expertise to accelerate our growth in the luxury property market."

Mark Castley, CEO of Real Estate at Huspy, highlighted the company's technology-driven growth strategy, stating that new real estate and mortgage platforms connect the entire homebuying journey. This technology is expected to provide agents with enhanced intelligence, speed, and control, enabling them to deliver the highly personalised experience that luxury clients expect.