Etisalat Money Partners with Visa to Expand International Transfers in the UAE

Etisalat Money, the fintech arm of Etisalat, has partnered with Visa to enhance international money transfer services in the UAE, using Visa Direct's global money movement platform. This collaboration aims to provide broader cross-border payment options, including person-to-person remittances and international payments for small businesses.

New Transfer Capabilities

The partnership will introduce four new international transfer features, expanding Etisalat Money's existing services which already cover over 150 countries:

• Visa Direct to Card: Allows customers to send funds directly to eligible recipients' cards using only their card numbers.
• Visa+: An innovative service enabling quick and secure money transfers between different person-to-person (P2P) digital payment applications, using a recipient's phone number instead of traditional banking credentials.
• Personal-to-Business Transfers: Eligible customers can send money internationally from their personal Etisalat Money accounts to business accounts.
• SWIFT Transfers: Further expands the range of international payment options available through the app.

These new capabilities will complement existing features such as transfers to bank accounts, digital wallets, and cash pickup, along with live exchange rates, estimated transfer times, and transaction tracking. The initial focus for these expanded services will be key remittance corridors including India, Egypt, Pakistan, Bangladesh, Philippines, United Kingdom, and China, alongside access to digital-wallet destinations across multiple markets.

"International money transfers are a critical part of how people and businesses stay connected across borders...Our partnership with Visa Direct is a strategic step in broadening our international payment capabilities and strengthening our position in the digital financial services market."

This initiative aims to address the diverse needs of the UAE's internationally connected population by consolidating various payment methods into a single digital platform, offering greater choice and flexibility in how funds are sent and received globally.