Dubai Holding Entertainment Plans New Theme Park and Attractions Across Destinations

Dubai Holding Entertainment, a prominent leisure and entertainment group, has announced plans for significant expansion, including a new theme park and several new attractions across its key destinations in Dubai.

New Theme Park and Global Village Roller Coaster

Fernando Eiroa, CEO of Dubai Holding Entertainment, confirmed that a new theme park is in the pipeline, though further details are currently under wraps. In addition, Global Village will introduce a new roller coaster and multiple other attractions for its upcoming season. This follows a trend of continuous evolution, as Global Village annually updates its shows, restaurants, food and beverage outlets, and country pavilions to offer fresh experiences.

Enhancements at Dubai Parks and Resorts

Dubai Parks and Resorts is also set to unveil new experiences. Motiongate Dubai will feature new shows, while Riverland will see the addition of new attractions. These include:

• Lamborghini driving simulators
• A space-themed bowling alley with arcade games
• An expanded go-kart track
• New restaurants

Eiroa emphasised the existing quality and number of roller coasters at Dubai Parks and Resorts, positioning them among the best globally.

Strategic Growth Amidst Competition

The expansion comes as regional competition in the entertainment sector intensifies, with new developments emerging in Abu Dhabi and Saudi Arabia. Dubai Holding Entertainment's strategy focuses on understanding and responding quickly to visitor preferences, continuously introducing new concepts, and offering bundled attractions and season passes to ensure repeat visits.

Hospitality, exemplified by the T-REX Glamping experience launched last year, is identified as an increasingly important part of the company's future growth plans. Despite recent global travel disruptions, the company remains optimistic about visitor demand, anticipating a strong season, potentially with a larger share of local visitors as Dubai's tourism sector rebounds.