What is the name of ARX Development's new project?

The new project being launched by ARX Development is named "ASSL New Cairo."

Where is the "ASSL New Cairo" project located?

The "ASSL New Cairo" project is situated in the Sixth Settlement area of New Cairo, Egypt.

Who is the Sales Director at ARX Development?

Mr. Ahmed Ismail is the Sales Director at ARX Development.

What is ARX Development's strategy for the "ASSL" project?

ARX Development's strategy for "ASSL" is to deliver competitive value by focusing on design, master planning, materials, finishes, spaces, and services, based on in-depth market and customer-centric research.

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Development·30 September 2026

ARX Development to Launch "ASSL New Cairo" Project in Sixth Settlement

ARX Development is expanding its real estate presence in Egypt with the upcoming launch of its latest project, "ASSL New Cairo," situated in the Sixth Settlement area.

ARX Development has announced plans to launch "ASSL New Cairo," a new real estate project located in the Sixth Settlement area of New Cairo, Egypt. This expansion marks a strategic move for the developer, adding to its existing portfolio in the Delta region and the New Administrative Capital.

According to Mr. Ahmed Ismail, Sales Director at ARX Development, the decision to enter the New Cairo market and specifically the Sixth Settlement followed extensive market research focused on customer needs. The "ASSL" project aims to deliver value through meticulous design, master planning, material selection, finishes, and services, catering to the dynamic New Cairo market known for its diverse choices and evolving customer expectations. The company intends to use its experience from previous projects in the Delta and New Administrative Capital for this new venture.

Frequently asked

Questions, answered

What is the name of ARX Development's new project?: The new project being launched by ARX Development is named "ASSL New Cairo."
Where is the "ASSL New Cairo" project located?: The "ASSL New Cairo" project is situated in the Sixth Settlement area of New Cairo, Egypt.
Who is the Sales Director at ARX Development?: Mr. Ahmed Ismail is the Sales Director at ARX Development.
What is ARX Development's strategy for the "ASSL" project?: ARX Development's strategy for "ASSL" is to deliver competitive value by focusing on design, master planning, materials, finishes, spaces, and services, based on in-depth market and customer-centric research.

Reported by

Zawya — UAE Real Estate

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This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.

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