Alshaya Group Launches 'Festival of Lights' Campaign Across UAE with Aura Loyalty Program

Alshaya Group, a prominent international retail franchiser, has initiated its 'Festival of Lights' campaign across the UAE to celebrate the festive season. The campaign, which runs until November 8, offers a range of exclusive products and promotions from over 30 of its international brands.

Festive Offerings

Customers can enjoy special festive items, including:

• A butter chicken menu at Shake Shack, developed in collaboration with Asha’s.
• Cinnamon lattes at Starbucks.
• A Diwali-inspired fashion collection for women at H&M.
• Bollywood Glam Beauty masterclasses led by Vimi Joshi at Ulta Beauty.
• Gift set options from beauty brands like Jo Malone and Bath & Body Works.

Aura Loyalty Program Benefits

To enhance the shopping experience, Alshaya's Aura loyalty program is offering a 10x points journey. Members can unlock progressively higher Aura Points multipliers with each transaction, starting from 2x on their second transaction and reaching 10x on their tenth transaction. This also allows them to receive up to five gifts:

• Starbucks Cinnamon Latte (after 2 transactions)
• Pinkberry Festival of Lights Mini Cup (after 4 transactions)
• Shake Shack Butter Chicken Burger (after 6 transactions)
• Bath & Body Works Body Mist (after 8 transactions)
• AED 100 worth of Aura points (after 10 transactions)

Steve Vickerstaff, Chief Operating Officer of Alshaya Group, stated that the campaign reflects their commitment to engaging diverse communities and celebrating the festival in style, with the 10x Aura campaign making in-store experiences more rewarding. Aura, launched in 2022, offers over 8 million members and has been recognised for three consecutive years at the International Loyalty Awards.