AC Milan Launches First International Retail Corner in Dubai at SIRO One Za’abeel
AC Milan has opened its first retail corner outside Italy in Dubai, located at SIRO One Za’abeel, offering fans football and lifestyle merchandise.
AC Milan has established its inaugural international retail corner in Dubai, marking its first such outlet outside of Italy. The new space is situated within SIRO One Za’abeel and is designed to be a hub for fans in the region to connect with the football club.
The launch event featured club legend Serginho, who met with guests on the 30th floor of SIRO One Za’abeel. Attendees had the opportunity to view the new collection and participate in an AC Milan Functional Fitness Class.
The retail corner showcases a variety of AC Milan's current football and lifestyle products. This includes the 2026/27 Home Jersey, the limited-edition 125th Anniversary Jersey, and various collaborative items that extend the club's colours into fashion, culture, and performance wear. The initiative aims to provide supporters in the Middle East and North Africa (MENA) region with closer access to the club's merchandise and history, as stated by Greta Nardeschi, AC Milan's Regional Director — MENA.
Questions, answered
- Where is the AC Milan retail corner located in Dubai?
- The AC Milan retail corner is located at SIRO One Za’abeel, specifically on the 30th floor of the development.
- What types of products are available at the retail corner?
- The retail corner offers a range of products including the 2026/27 Home Jersey, the limited-edition 125th Anniversary Jersey, and various collaborative fashion and performance items.
- Who attended the launch event?
- Club legend Serginho attended the launch, providing fans an opportunity to meet a player from a significant era of AC Milan's history.
- What is the significance of this opening for AC Milan?
- This marks AC Milan's first retail corner outside of Italy, allowing the club to build closer proximity with its fan base in the Middle East and North Africa (MENA) region.
This brief was summarised and rewritten by Gaia Living from public reporting. Figures and details reflect the original sources.
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